Thursday, April 14, 2011

Lucky Mee

April 13, 2011
Mee with a sprinkle of luck
By DERRICK VINESH
Star

A MEE goreng seller has come up with an ingenious way to woo customers — a lucky draw with a 21-inch television set as the top prize.

On top of that, the first 100 customers today will also get a free copy of The Star while stocks last.

P. Muniandy claims there is no catch in his promotion as his noodles “do not cost a bomb” and coupons would be given to customers to fill in their names and contact numbers.

He said a DVD player and a mobile phone were offered as second and third prizes while 10 electric jugs would be given as consolation prizes.

“There will be 10 special prizes comprising coupons for two free plates of mee goreng and a soft drink each,” he said at his Anndy Mee Goreng stall at Guan Seng Restaurant on Lorong Teras Jaya 7, Teras Jaya Business Park in Jalan Raja Uda, Seberang Prai, Penang.

Muniandy said a special draw would be held at the restaurant at 9pm on Saturday where the winners’ names would be announced to the public.

He claimed so far, he had collected back more than 6,000 coupons since the contest started three months ago.

“With the lucky draw, I’ve got 20 to 30 more customers to the daily patronage of about 50 customers on weekdays and 100 on weekends,” he added.

During the Christmas season last year, he gave away 1,000 vouchers offering 50 sen discounts per plate of mee goreng to customers.

“This time around, I decided to use a little creativity to pull in the crowd,” he quipped.

Muniandy said he spent about RM2,000 to buy the prizes at 20% discount from an electrical store.

Apart from mee goreng, he also sells mee jawa, maggi jawa, fried koay teow, fried jawa koay teow and pasembur at RM3 for regular servings and RM3.50 for large servings.

Muniandy added he did not think it was necessary to have a permit for the lucky draw as he was merely giving his customers an opportunity to win prizes.

“I am not selling tickets to anyone,” he said. The stall is open from noon to 10pm daily.

Restaurant owner Gee Cheng Hock, who contributed RM600 to print the coupons and banners, said many customers were attracted to Muniandy’s food not just for the contest but also for its unique taste.

“I will help him to organise another contest later where we plan to give away return air tickets to Bangkok, Taiwan and Hong Kong,” he added.

Gee added other stall operators had also expressed interest to hold similar contests to attract customers.

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April 14, 2011
Drawing from a good idea Another hawker offering lucky draw to attract patrons
Star

BUTTERWORTH: A hawker in Guan Seng Restaurant at Teras Jaya Business Park on Jalan Raja Uda here has decided to emulate mee goreng seller P. Muniandy who is offering lucky prizes for his customers there.

The hawker, a wan tan mee sel-ler who identified himself only as Yong, said he would also offer a lucky draw soon.

“What matters most is hawkers must ensure the quality and taste of their food,” he said at the restaurant here.

It was reported in The Star yesterday that Muniandy had come up with the lucky draw to woo customers with a 21-inch television set as the top prize for the draw on Saturday.

He also greeted his first 100 customers with a free copy of The Star as a bonus for them.

Apart from mee goreng, he also sells mee jawa, maggi goreng, fried koay teow and pasembur.

Muniandy said it was a busy day for him yesterday as he prepared the noodles while showing the article to his custo-mers.

“I believe the publicity about my mee goreng and the lucky draw will help boost my business,” he said.

Elly Hor, 26, an accounts executive from a factory in Acku Industrial Estate in Mak Mandin, said she was a regular customer.

“I have dropped in many (lucky draw) coupons and am waiting to see my luck,” she said.

The second and third prizes comprise a DVD player and a mobile phone respectively while 10 electrical jugs will be given as consolation prizes.

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